SM
AI Marketing & SEO
Semrush
Marketing suite for keyword, competitor and site research with AI assistance.
Overview
Semrush covers keyword research, competitor analysis, site audits and rank tracking, with AI features layered onto that data.
It suits teams that need research depth rather than a single writing assistant.
Best for
Marketing teams doing keyword, competitor and technical SEO research.
Key features
- Keyword and competitor research
- Site audit
- Rank tracking
- Content and PPC toolkits
Pros
- Deep research data
- Wide toolkit in one subscription
Cons
- Expensive for small sites
- Large interface takes time to learn
Pricing
Paid
Subscription plans published by Semrush; trial availability set by the vendor.
Last verified: September 2026
Official pricing pagePlans and prices are set by the vendor and can change. Always confirm current pricing on their own page before buying.