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SF

Content optimisation tool that guides briefs and on-page structure.

Overview

Surfer analyses ranking pages for a query and turns that into a content brief: structure, topics to cover and on-page guidance while you write.

It supports editorial planning rather than replacing it — the writing judgement stays yours.

Best for

Content teams planning and optimising search-focused articles.

Key features

  • Content briefs
  • On-page optimisation guidance
  • Topic and keyword clustering
  • Editor integrations

Pros

  • Clear, actionable briefs
  • Speeds up editorial planning

Cons

  • No free tier
  • Guidance can encourage formulaic writing

Pricing

Paid

Subscription plans published by Surfer; limits vary by tier.

Last verified: September 2026

Official pricing page

Plans and prices are set by the vendor and can change. Always confirm current pricing on their own page before buying.